Here’s our story. We look forward to hearing yours.

We work

For You

At Howard Financial Group, our team of professionals helps identify your needs while accounting for your dreams. Then, we get to work to build a plan that fits your unique lifestyle. While we offer our professional guidance, you’re in control every step of the way.

Mark-Howard

Mark Howard

Founder and President

As founder and President of Howard Financial Group, I have been blessed to have a career helping others in the creation and implementation of retirement income strategies. I began my career in financial services in 1992 in Atlanta with an international investment firm, where I became the National Vice President. Shortly thereafter, my father suddenly passed away. My family experienced firsthand the emotions and financial impact of a loved one's sudden passing. Through this, I gained a newfound understanding and dedication to help others understand the importance of creating a proper retirement income strategy and preparing for the unexpected.

At Howard Financial Group, we understand that every person and situation is unique and requires a unique strategy. We never use a cookie-cutter approach. We always tell you the unvarnished truth, and the truth is, most people have been preparing or saving for retirement, but most lack a true, customized, comprehensive retirement income strategy that addresses their unique goals and dreams and that ensures long-term success.

Today, I have almost 30 years of experience in the insurance, wealth management and financial services industry. I am a graduate of Savannah Country Day School and the University of Georgia, and I completed post-graduate work at Vanderbilt University. I am a member of the National Association of Insurance and Financial Advisors (NAIFA), the National Ethics Association, the Savannah Chamber of Commerce and many other local organizations. As a native of Savannah, I believe in the importance of giving back to the community that helped shape who I am today. Our staff volunteers regularly, and I serve on several local boards.

I'm also the proud husband of my high school sweetheart, Deanne, and father of daughter Haley, son Ross and three stepdaughters.

If you are looking for an experienced company committed to helping you feel more confident in your future, you have found it. When it comes to your retirement, if you can imagine it, we can help you make it happen.

Deanne Howard 01

Deanne Howard

Events Coordinator

As Events Coordinator, I support the marketing staff with the execution of client and prospective client events.

I am a Savannah native. After graduating from the University of Georgia, I worked with a national interior design firm in Atlanta for many years utilizing my Interior Design degree. I moved back to Savannah in 2015.

I have three amazing daughters and two wonderful grandkids. I love to workout, design, cook and play with my grand babies!

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Sherrie Moss

Client Success and Financial Operations

I joined the team in September 2019, when I moved from the outskirts of Atlanta to the shores of Tybee Island.

I have 25 plus years in the financial industry encompassing bookkeeping and payroll which I originally provided for HFG. Currently, I am responsible for new client processing, providing administrative services to ensure clients meet their financial goals with peace of mind knowing they will be financially secure in their later years.

I am also responsible for ensuring the HFG Team is happy, and things are running smoothly.

In my free time, I enjoy walking on the beach, watching the sun rise over the ocean waves and spending time with family whenever possible. I have three grown children, one granddaughter and my fur baby, Finn, a miniature dachshund.

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Edwin Shepherd

Advisor

I’m a Savannah native and proud graduate of the University of Georgia, where I earned degrees in financial planning and real estate. I also hold a life and insurance license, which allows me to provide personalized investment guidance and holistic financial planning services.

As an Investment Advisor with Howard Financial Group, I work closely with individuals and families to create long-term strategies that align with their financial goals — whether that’s planning for retirement, building wealth or navigating life’s transitions.

Outside the office, you’ll usually find me traveling to Georgia Bulldogs football games, playing golf or basketball or spending quality time with family and friends.

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Jaclyn Sims

Director of Marketing and Engagement

I was born and raised in Fort Worth, Texas. Before stepping into the financial world, I ran my own small business for 15 years. That experience taught me a lot — how to build something from the ground up, how to truly take care of clients and how important it is to be consistent and genuine in everything you do.

In early 2025, my family and I made the move to the Savannah area. We were drawn in by the coastal charm, the chance to be closer to family and the opportunity to be part of something special with a growing, values-based company like Howard Financial Group.

As Director of Marketing & Engagement, I have the opportunity to bring together my passion for connecting with people, creating intentional experiences and empowering others to feel more confident in their financial journey. My work centers around client engagement, thoughtful marketing and approachable educational outreach.

Outside of work, life is full (and fun!) with my husband, our spirited four-year-old daughter and our curious two-year-old son. We live in the Richmond Hill area and love spending time with family, exploring the local community and traveling whenever we get the chance.

The National Ethics Association (NEA) is a paid membership organization. All NEA Background-Checked members have successfully passed the annual seven-year background checks for criminal, civil, and business violations in order to meet the membership standards. However, the association provides no guaranteed assurance or warranty of the character or competence of its members. Always make financial decisions on the basis of your own due diligence. Radio Show on WTKS is a paid placement.

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